Evaluation: Final, Proof Read & Spellchecked

Evaluation: Proof Reading

Evaluation: Un - Proofed & Un - Spellchecked

Production reflection 4

Production reflection 4

Summarise the duties you performed this week within your role

The duties I performed this within my role was to figure out what hairstyles, makeup and costumes I could possibly wear for the show and make a moodboard, during this I had to take pictures of these and write about the reasons why I had chosen these different styles.

What has been successful this week?

This week I successfully managed to complete the moodboard I was assigned to do this week, I also successfully managed to decide what my final outfit would be for the show as i would need to be prepared incase anything goes wrong.

What do you need to change or develop and why?

I may possibly change some of the pictures as they are from the internet so I could change them with real pictures so you can actually see how it looks on me.

What do you intend to do next week?

Next week I intend to look over the cript and start to learn it as I will need to fully understand it. I will also test different modes of address so it makes the script seem more interesting.

How did you work with your team this week? How was your work effective?

This week I worked with the other presenters as we had to make sure all I styles matched otherwise it woudl give off different vibes. I also worked with with the lighting desk as they put up the lights so we could see how our makeup looked against the lighting.

Costume, hair and makeup moodboard

Production meeting 3

Production meeting 3

Summarise the duties you performed this week within your role

My duty within my role this week was to type up my dialouge for the show so I would have a brief idea of what I would saying on the day and try and learn my lines and I would also need a copy for the day as I may forget something and it would help me remember when certain things are happening so I would slip up or miss anything.

What has been successful this week?

This week I started and finished my script of my dialouge for the show, it was a success as I managed to write up the script for the deadline and I also tried to roughly make sure that it fit each presenter as to how they speak so it makes it sound more realistic rather than scripted.

What do you need to change or develop and why?

I may need to change the interviews as they seem very short and not that intriguing so I may add more to them, i may also change the way the presenters speak by asking the other presenters how they would say something or idf they think it is okay the way that is. I also think that I should make the presenters banter more as it would show the audience that they have a great rapport.

What do you intend to do next week?

I intend to work on different types of mode of address next week to make the show more fun and seem more lively otherwise it may come out monotone.

How did you work with your hierarchical peers this week? Was it effective?

I worked with the person in charge of the lighting desk as they had to test different colour lights on my skin tone to make sure that it wouldn't make my skin look funny.

Script

Running order

Production meeting 2

Production meeting 2

Summarise the key points you made this week within your role

The key points I made this week was about the running order showing where certain elements of the show would go and why we had chosen those times and places.

What was the groups response to your ideas/progress?

The groups response to our ideas was good as they agreed that the ideas where good and that we had made good progress over the week to make sure that it was finished in time for the lesson on friday.

What has been successful this week?

This week the running order was finalised and will be used in the production of the show, the running order was checked and approved by all three presenters and the director.

What do you need to change or develop and why?

The group informed us that we needed to change the order of the music videos and the interviews as it would seem more logical as they can answer the questions after seeing the music video. Another thing that needed changing was the where the interviews where placed as they were quite close together so we moved them around to make it more intriguing. We also had to change the times as they were unreasonable.

How did you work with your hierarchial peers this week? Was it effective?

This week I worked with the Director to make the running order this was effective because we worked well together and efficiently this allowed us to be finished in time.

Production Meeting reflection

Production Meeting reflection

The production meeting was run by the group sitting around a table pitching our idea to the rest of the group one by one and the giving back feedback to the idea.

What was the groups response to your idea?

The groups response to my idea was well recieved even though no one really asked me questions about my idea or really gave any things top improve on as they were really quiet and kept looking at one another as if they were waiting for someone else to ask questions. Gareth asked what my logo would look like and gave me an idea of how I could change it to make it better.

Whose idea did you vote for?

The idea I voted for was Hollie's idea.

What did you like about the idea?

The things I liked about the idea was the use of a puppet for the competitions section as it makes the show seem more entertaining and will catch the eye of the audience as they will want to know more about the puppet and see if the puppet interacts more in the show. Another thing I liked about the show is the competition idea as it would be hilarious to see the guests try and put extra clothing on top of the clothes that they are already wearing within a time limit and whilst answering questions. 

What aspects related to the brief?

The aspect that is related to the brief is the use of different genres of music as it will appeal to everyone so they all have something they can listen to and enjoy. 

What areas did you think needed development?

The area that I think needed development would be the name as the audience may not really understand how Bangers and Mash is incorporated into the music industry as it does not seem very musical, the audience may also think that it is a food show.

What other ideas did people have that you think could be incorporated into the final idea?

The other ideas that can be incorporated into the final idea are the paint splashes on the wall as I think this will brighten up the studio and make it look more attractive. Another idea that could be incorporated into the final idea was the was Serife's idea of gunking someone but instead of using gunk we could use confetti or another item to throw over them.

Music Multi-Camera pitch

Multi - camera production

Programme format:

Title show:

The title I chosen for my show is Starlite, the reason that I have chosen this is because it insinuates that the music on the show we will of different genres and the type of music that will make you stop and listen rather than the music you play in the background whilst doing other things. The yellow heightens the colour making it more noticeable to the audience so they are more likely to remember the name due to the fact it stands out.  

Content ideas

Audience:

The age group for the audience is 14 - 20. The show would not have a specific genre to it as the audience will have a range of different tastes in music so it will have to apply to all of them, in order for the show to do that the entertainment parts of the show should have information about the other genres and any upcoming news that they likely have for example concerts, a new single or new album. 

Presenters:

The show will have two presenters one male and one female as the audience will respond better to this as the girls are more likely to be able to relate the the female presenter and the boys to the male presenter, it will also mean that any interests the girls have the female presenter is likely to bring it up during the show and the same goes for the boys and the male presenter. The presenters should also be comfortable with one another as they have to have a good rapport and the conversation between then should be comfortable and flow, the presenters show also banter and joke around to keep the atmosphere light.

Guests:

The guests of the show that will be interviewed are artists that are talking about their latest single and the music video or may just appear in the video which will shown during the show, they will also be questioned one any upcoming tours and concerts, they will also be asked how the career is going and if it is like they thought it would be. The audience will also be able to get involved as can send in questions that they want the artist to answer.

Competitions:

The show will also contain competitions which will be placed throughout the show, the first competition will be for the audience who can win tickets to an upcoming festival. The next competition is between the two guests on the show who will see how could they can match baby photos to the artist now seeing who can do it the fastest and the last competition is between one guest and one presenter on what happened in the show and specific parts of the music video.

Running order
The running order of the show which start with the graphic of the show's name and then it will begin with the presenters introducing themselves and giving a brief summary of what will happen on the show so that the audience can have a brief idea of what they can look forward to. It will then it will cut to the guests and the presenters showing them introducing themselves to one another, the interview will consist of their career, lifestyle and anything interesting coming up after that they will show the artists music video which they will also ask questions about the music video and what inspired the lyrics. After this it will go to the competition where the audience can win two tickets to the iTunes festival which they can enjoy with a friend, this will then lead on to a pre-recorded segment which will have the latest celebrity and music news for all genres. The quests will then go head to head on game called "Match the artists" the game will consist of pictures of other artists and baby pictures of the artists and they have to match as many as they can in 1 minute, once they have finished this it will go into the Top 10 songs in the charts at the moment so the audience can have a roundup of what is happening in the charts, shortly after this there will be a pop quiz of what happened on the show between one of the guests and one of the presenters. Once they have finished it will go to questions asked by the audience and the show will finish with another music video.

Studio design

Sketch of background:
The colour scheme will be bright and catchy to the eye, the main colours would be blue, white and black as it will stand out and will make the audience feel bright and happy. The background will also consist of pictures of music notes and some song lyrics, so the audience know what the show is about. There may also be a music stand of to the side with maybe some music sheets on it. 

The layout of the studio will be like this, the two pink dots are going to be where the presenters sit which will either be a sofa or director chairs and will will turned slightly so you can see them both on the opposite side is where the guests will sit. The blue circle in between will be table with glasses or maybe musical notes scattered across it to enhance the feeling of it being a music show. The two yellow dots in the image will be where the lights go so that it makes everything seem brighter keeping the atmosphere light and relaxed, then the black rectangles are the cameras, the one in the middle will be the long shot and the other two will face either the presenters or the guests.

Visual style:

Graphics
The graphics of the show should be bold and colourful, this is because it will instantly catch the eye of the audience as its for the target audience which is 14 - 20 so the colours have to be bright so they stand out but they also have to apply to both genders so it would have to be a mix of colours. The graphics need to stand out or it may portray a formal show which will instantly turn the attention away from the right audience, the graphics also need to be on the screen when introducing the presenters and the guests so they remember who they are, they should also be on the screen when the competition happens so the audience can clearly see what the question is.   

Camera movement
The camera movement of the show should be varied during the show as they would need to be able to capture the reactions of either the guest or the presenters when they say something big or something shocking, they would also need quite a few close ups so that the audience can form a relationship with the guest and it will be easier for the audience to pick up on what is happening. The camera movement should also flow otherwise it will look as though its jumbled and could confuse the audience as they will not be able to keep up with what is happening, the use of other cameras also help as they can catch any other moments we would have not caught on the main camera and we can quickly edit it into the show.

Presentation style
The presentation of the show will be informal as it more likely to get the younger audiences attention rather than the presenters speaking formally as they will easily lose interest in the show and zone out on what is happening on the show. The audience for the show is 14 - 20 show the show needs to fun and exciting so that they are able to relate to the topics of interest on the show for example they could talk about all the music genres so that everyone has something they are interested in, the rapport between the guests and presenters should be relaxed and calm as they should show that they enjoy the presence of one another making even the audience feel relaxed.

Job roles of a multi-camera production

Job roles 

Camera operator

The camera operators job is vital as they are expected to work long hours and may need to travel depending on  the television programme they work for, the camera operator is respnsible for making sure that the composistion and angle of the shot are the same throughout the shot. During filmmaking the camera operator will also make technical and creative decisions with the rest of the cast and crew, they must also be able to multi-task as they have to watch and listen for instructions keeping them on their feet.

Skills:

• The camera operator must have advanced technical skills this is because they would need to know how to use the camera.
• The camera operator must also have creative skills this is so that they can make the shots or scenes more interesting than it being just one shot.
• They must also be able to operate the camera so that they can get the desired affect that they want.

The role does not require any specific qualifications, however you could enroll in a filming school or a training course as it can offer the basic skills and knowledge that you would need to know, other courses offer practical experience and may also include work experience placements.



Sound mixing

The sound mixer is responsible for making sure that all the sound on set is recorded using professional equipment, the sound mixer tends to arrive at the locations where they are filming and is expected to bring his own equipment for example microphones, mixing desk, headphones and cables. They also may be asked to record a wide range of sounds on location, and consider the format of the fnished product.

Skills:

• One skill would be that they have to have good communication skills
• They also have to a have a precise attention to detail
• Another skill would be having the ability to perform and make decisions under pressure

The role of sound mixer does require that they take specific training before they can begin at a junior level. As their skills develop they can go up in the sound department.

Vision mixing

The vision mixer is the senior technical person, so they are responsible for working in the production control room of the studio and operates the video switcher which switches the video sources and the transitions. The vision mixer may also provide the Director with guidance on crew assignments and the camera shots.

Skills

• They must have an accuracy for detail 
• They must also have a wide knowledge on how to make a good video
• They should also have the ability to multitask

Directing

The duties of a director a different depending on the type of show, they are responsible for supervising the set up of the studio for example the cameras, lighting and microphones. They would also give cues to the actors so they know they have to begin and whent hey can stop and directiong the video tape operator when to stop and start. 

Skills: 

• They have to be promt to the loaction of filming
• They must be able to work well in a group
• They must also be able to control the people they work with.

Set designer

The set designer is in charge of creating the scenery of the set, they have to collaberate with the theatre director and the rest of the production team to create an environment for the production and then communicate the details with other members. They are also responsible for creating scale models of the scenery.

Skills: 

• They have to be very creative and imaginative
• They would need good presentation skils
• They must also have the ability to meet deadlines

Lighting desk

The lighting desk are in charge of the lighting which are changed and made specific for live events so the will need to know how bright or dark the shot needs to be in able for it to give of the intended effect, they need to know the different equipment used in lighting and how they should use the lights for the shots.  

Skills:

• They have to have a good understanding of the use of electricity
• They have to know how broght the shot should be due to what the shot will contain
• They need to know and understand the health and safety rules within electrics

Floor manager

The duties of a floor manager is to make sure that all the euipment works so that they can run through the show with no problems, they would do this before the shows starts so that they can change the equipment if need be and the would do checks during the show meaning that if there was any technical issues they would have to deal with it. They would also need to know the whole show and the set up so that they can make the necessary changes with the set and props if the for example if they change the segment of the show. They would also inform the guests on what they should expect to see happen during the show.

Skills:

• The floor manager should have a good knowledge of what the other jobs involve so that they can do their job effectively
• The floor manager must also be able to work under pressure
• They must also have a good sense of timing as they have to know when a certain part of the show is going to happen.

Graphics generator

The graphics generator is an individual who deals with the still and moption graphics that will be displayed on air, the graphics are usually at the bootom of the screean as there may be other things on the screen. They should know how to use the software inorder to make the graphics, they should know the different types of graphics and where to find them. They should also know when a certain graphic should be inserted.

Skills:

• They need to be creative and imaginative
• They need to love their job and be interested in what their job entails
• They need to have IT skills

VT Operator

The VT operator  places videos into the programme, they are encharge of setting up and operating the video equipment so they can record and playback the program in order for them to place the right vidoe in the right place so they follow the program log which tells them where things go. They also select the source in which they will record from.

Skills:

• They need to have excellent communication skills
• They also have to have excellent IT skills
• They also must be able to work effectively in groups

Presenter

The presenter is the person who introduces the show, they also host and intereview any guests that mey be appearing on the show. They have to go through rehearsals, and careful planning that needs to be done, they also have to keep the programme running on course whilst on air so they would have to work carefully with the production team and often have to folllow the instructions that they were given.

Skills:

• The presenter must able to project their voice clearly so that they can be heard.
• They must also have good researching skills
• They would also need to have a broad knowledge of different interests

Case study

Live sports: Canoe slalom


The men's final canoe slalom

Practical reason 1: Coverage of action

A practical reason would be that there would have to be a wide coverage of action as they would have to cover the public who have come out to see the event an example who be when they show the stands at 0:13 which is full of people waiting to watch the event. This would impact the audience at home as they will be able to see the entire course whereas the people there will be relying in the times they see and the part of the course they can see, it would also impact the institution as they would have to have camera all around the course and then some above the course.

Practical reason 2: Multi-camera simultaneous recording coverage of action

Another practical reason would be Multi-camera simultaneous recording coverage of action as it would be able to catch the reactions of the audience when the person misses where they are supposed to be or if they beat the other persons record. This will impact the viewers at home as they would be excited to see the reactions as they would know whether the person was doing well or not.

Aesthetic reason 1: Mode of address and visual style 

A aesthetic reason would me the mode of address which can be seen as tense and suspenseful as they are sitting watching the Olympics which is a big event so they would all be on the edge of their seats to see what happens at the end. This impacts the people at home as they would reflect of off the feeling that is felt by the audience as they have a influence over how they feel as they are really there.

Aesthetic reason 2: Maintaining viewer interest 

Another aesthetic reason would be the institution trying to maintain the viewers interest as they would have to use a variety of shots and angles for example at the beginning of the clip the shot is from a high angle and then it changes to eye view showing that it changes to different angles to keep the show more interesting and to make it flow better. This impacts the audience as it gives them something that they should directly look at as they have a person or object of interest.


Concerts: Jessie J

Jessie J at the Itunes festival

Practical reason 1: Coverage of action

A practical reason would be that there would have to be a wide coverage of action as they would have to cover the audience who have come to watch the artists perform their favourite songs for them. An example would be at 2:44 when yo can see the audience and the stage giving you a good view of the area, this would impact the audience at home as they are more likely to feel as though they are there and feel involved with the concert. It would also cost the institution a lot of money as they would have cameras at the back of the audience, in front of the stage and behind the artist

Practical reason 2: Multi-camera simultaneous recording coverage of action

Another practical reason would be Multi-camera simultaneous recording coverage of action as it would be able to catch the reactions of the audience an example of this would be when their artist comes to the stage or they would dance will the artist is singing. This would definitely get the audience at home going if they see other people dancing they are more than likely to join in with them in the comfort of their own home.

Aesthetic reason 1: Mode of address and visual style 

A aesthetic reason would me the mode of address which would be loud,energetic and bubbly as they are supposed to be having a good time and enjoying themselves, so they would be seen jumping around the stage and interacting with the fans. This would impact the fans at home as they would be excited and pumped for the show which will keep them in a good mood for the wholde show.

Aesthetic reason 2: Maintaining viewer interest

Another aesthetic reason would be the institution trying to maintain the viewers interest as they would have to use a variety of shots and angles for example at the beginning of the clip the shot is from a high angle and then it changes to eye view showing that it changes to different angles to keep the show more interesting and to make it flow better. This impacts the audience as it gives them something that they should directly look at as they have a person or object of interest.


Public events:

The public event is Princess Diana’s funeral.

Practical reason 1: Coverage of action

A practical reason would be that there would have to be a wide coverage of action as they would have the footage of the public which was about two thousand people attending and they would have coverage of the inside of Westminster Abbey for the audience at home to see all the coverage and example from the clip would be when you see the horses and you can see the crowd at 00:26 and again at 00.38 when the coffin passes through the crowd showing just how important this event was to the public. This is multi-camera as they would not be able to film from different angles and from different places as they would constantly have to move the camera for them to be able to catch all the footage, this enhances the emotions that would be felt as they showing the crowd who are sad and the family and guests who are also sad, causing the audience at home to feel the full effect of the funeral. This would affect the institution as they would have to pay a lot of money to provide them with all the cameras.

Practical reason 2: Multi-camera simultaneous recording coverage of action

Another practical reason would be Multi-camera simultaneous recording coverage of action as it would be able to catch the reactions of the public as the coffin passed an example of this would be at 00:35 - 00:46 when the coffin is passing through the crowd and they all put up their cameras to get a picture of the coffin and they all have their eyes on the coffin. This impacts the audience as they can see the coffin which enhances the feeling and emotion of sadness that everyone feels, it also makes the event seem less like a dream and more like the reality that it is. This would also affect the institution as they would have to make sure that all the cameras where filming at once so that they could get the way the audience reacts.

Aesthetic reason 1: Mode of address and visual style 

The mode of address that is shown in the clip is formal and sad as this makes the atmosphere more somber, an example of this would be at 02:08 - 02:15 when they show George Michael and Elton John enter the funeral with a slow zoom towards them to show their somber expressions showing the audience just how serious the event is and that it has deeply affected them. This also enhances the emotions that are felt by the public, family and the audience can feel the shared emotions between them.

Aesthetic reason 2: Maintaining viewer interest     

There is not a wide variety of movements and angles as it is trying to show that the mood of the clip, the angles are mostly high angles as they are trying to show the affect of the funeral on the people that are attending. An example of this would be at 00:05 - 00: 22, it has a clear view of people walking into West minister Abbey and then zooms out so that you can see the whole of the inside, this also has very slow movement as it adds to the somber feeling that they are experiencing. This would affect the audience as they can feel the pain that is radiating off of the public and family enhancing the emotions as the movement is slow connotes that it will take time for the people to heal their hearts, this would affect the institution as they would have to make sure all the cameras were in place and working so that they would be able to catch the shot from a different angle.          

Game shows: Million pound drop



The final question on the million pound drop

Practical reason 1: Coverage of action

A practical reason would be that there would have to be a wide coverage of action as they would have to cover the audience who have come to watch the people play a million pound drop an example of this would be a 0:37 when the camera zooms out and you can see more of the audience in the background. This would impact the audience as they would have the feeling as though they were there as they can see the whole room, it would also impact the institution as they would need a lot of cameras to get shots from different angles.

Practical reason 2: Multi-camera simultaneous recording coverage of action

Another practical reason would be Multi-camera simultaneous recording coverage of action as it would be able to catch the reactions of the audience when the money drops or when the people get the question right and go through to the next question you can immediately see how the audience feels about their decisions. This would impact the audience at home as they are likely to be shouting at their screens if the answer is wrong. 

Aesthetic reason 1: Mode of address and visual style 

A aesthetic reason would me the mode of address which at times can be seen as formal when the host is asking the questions she is very serious unless their is a funny answer that comes up, however she can also be quite energetic at times which lightens up the mood and the atmosphere. This makes the audience at home feel more excited at the prospect of the playing the game.

Aesthetic reason 2: Maintaining viewer interest 

Another aesthetic reason would be the institution trying to maintain the viewers interest as they would have to use a variety of shots and angles for example at the beginning of the clip the shot is from a high angle and then it changes to eye view showing that it changes to different angles to keep the show more interesting and to make it flow better. This impacts the audience as it gives them something that they should directly look at as they have a person or object of interest.

Chat shows: Alan Carr: Chatty man



Keith Lemon being interviewed on Alan Carr

Practical reason 1: Coverage of action

The coverage of action in this clip is of the people in  the audience and then the conversation between Alan and Keith as they talk about his film, the coverage between the two shows us their facial expressions as they speak, and example of this would be at 00:19 when Keith had come down the stairs and is greeted by Alan showing the audience just how crazy they are. This impacts the audience as they would probably be laughing because of their silly behaviour this also will help enhance their representation as people would get a better understanding of them.

Practical reason 2: Constraints of studio or location environment 

Another practical reason would be constraints of the studio as they would not have any background noise as they are in the studio so the only noise that there would be is the audience  thought hey are likely to be told when to laugh or say something. This would impact the audience at home as they are likely to feel as thought they are there in the studio with them as if they are experiencing it first hand. 

Aesthetic reason 1: Mode of address and visual style  

The mode of address of the clip would be very informal and comedic a they are both very funny people so it will keep the mood of the programme very light and interesting as you would be waiting to see what they will do next as they can be very spontaneous people. This will impact the audience as they are going to enjoy the light hearted comedy that the two present when they are together this would also add to their representations as they are already seen as hilarious people but you can see that sometimes it is due to their dirtiness.

Aesthetic reason 2: Maintaining viewer interest 

Another aesthetic reason would be that in trying to keep the viewers interest they would have to keep the movements fast and use different angles to keep the show interesting, so they use multiple close ups and mid shots and they show their facial expressions and their body language easily so it gives the audience a better idea of how they actually feel about what they are talking about, this also effects the institution cost wise a they would have to spend money to make sure that the cameras work.

Magazine shows: Daybreak



One direction being interviewed

Practical reason 1: Coverage of action

A practical reason would be coverage of action as they would have to capture what the one direction boys are doing, then you would need to see the presenters and then a shot of all of them. An example of this would be when at 00: 10 you see the fans that are outside the studio as they are waiting to see the boys when they leave after waiting all morning. This impacts the audience as it would get them excited to see one direction especially as it is first thing in the morning, it also needs to be multi camera as they would need another camera downstairs as the others would be in the studio.

Practical reason 2: Constraints of studio or location environment 

Another reason would be constraints of a studio as they would be able to block out any unnecessary sound that would be there if they were outside, they would also be able to switch angles as quickly as possible and example of this would be in the studio when they are being interviewed. This impacts the audience as they can clearly hear what the boys would be saying as there would be noise to disrupt them, this enhances the representation of the band as they are being shown most out of all the people in the studio.

Aesthetic reason 1: Mode of address and visual style 

An aesthetic reason would be mode of address which is very calm but also very informal at the same time, an example of this would be when the boys are answering the questions that are being asked, and they are being polite this would be throughout the interview as the continued to banter between themselves. This would impact the audience as they get to see them for whole they truly are and they actually get to see what the boys act like around each other, this also means that the institution would have to make sure that there was constant feed going out to the audience.

Aesthetic reason 2: Maintaining viewer interest   

Another reason would be trying to maintain the viewers interest as they would get bored after a little whole however the clip uses a lot of close up of the boys faces if it i just the one of them talking to emphasis what they are saying, an example of this would be at 1:53 when Niall is talking and they have a close up of his face. This would impact the audience as they would be able to see their favorite person form the band if they spoke, this would enhance the emotions the the female fans feel as they will be excited to see them. 

Talent shows:



This is Ella Henderson's audition on the X Factor

Practical reason 1: Coverage of action 

A practical reason would be coverage of action as the would have to see the audience, the judges and the contestant as the audience would want to see the reactions of the public. An example of this would be at 1:17 - 1: 21 where we saw they back of the audience and you can see them clapping then it changes shots to the contestant and then to Tulisa smiling. This would have to be multi-camera as they would not be able to use the same camera for each of the shots as they would have to stop and start the footage, this shows the audience at home the excitement shown has them on edge.

Practical reason 2: Multi-camera simultaneous recording coverage of action

Another practical reason would be multi-camera simultaneous recording coverage of action as it allows them to capture any weird or surprise moments the judges or audiences have, an example of this would be at 3:05 when there is a shot of Tulisa and Mel B and they both look thoughtful as it goes on Mel has a slight grin showing her liking of the song then at 3:09 the clip goes to a woman in the audience who smiles whilst listening to her sing. This impacts the audience as they can see the affect that it has on the judges and the audience, this also affects the institution as they would have to pay a lot of money to keep the cameras running.

Aesthetic reason 1: Mode of address and visual style 

An aesthetic reason would be the mode of address would be informal and energetic as they are all very friendly and polite you can see this at 1:20 when Tulisa asks her questions and it is both formal and informal but they are both full of life keeping the air around them light. This impacts the audience as it may give them the sense that it will be a good audition as they were shown a lot about the contestant, this would also have to be multi-camera as they would need on camera on  Tulisa and one on Ella so that you can cut between the two quickly and efficiently so that you can see the shot of their faces when they reply.

Aesthetic reason 2: Maintaining viewer interest   

Another aesthetic reason would be that to maintain the viewers interest by using many different angles and movements and example of this would be at 2:10 when they show the whole of the stage form the side the camera then pans around so that you are to the side of Ella so that you could see a part of the audience and the judges. The next shot was a close up of Ella's faces so that it can show the emotions that she feels when she sings the song allowing the audience to be able to feel the how she feels in the moment as though we were there with her.